LaToya Hinton is the CEO and Research Director of NEXT Innovative Clinical Research
Author: Katherine Cornish
LaToya Hinton is the CEO and Research Director of NEXT Innovative Clinical Research, a community-focused research site with locations in the south side of Chicago, IL and Houston, TX. LaToya compares her efforts running a clinical research site to being a conductor of a great symphony: “you have to be able to identify and hear every single part and know all of the movements and who needs to come in and when,” she says. As a site owner, she is responsible for identifying locations, onboarding physicians, training staff, and supporting all stages of the studies that take place at her sites. In 2023 LaToya was awarded one of ten Chicago-based small business grants through an organization headed by Beyoncé. “If Beyonce thinks I’m amazing, then I’m amazing,” she says.
LaToya ensures that anyone coming into her sites with an interest in clinical trial participation has a solid understanding of clinical research before they talk about study eligibility. Doing this in a group setting with peers helps make potential participants feel comfortable and included – that they’re part of the community of this site and this trial. “If I have a large number of people interested in a study, lets say 20 women, I’ll schedule them all to come in and we’ll do a presentation where we go over what clinical trials are, why it’s important to participate, and after that we’ll start to review the actual study details,” Latoya shares. “What I’ve found is that doing it in a group setting, the women feel that they’re not alone and it makes them more comfortable knowing that there are other women out there with their same condition. Learning together and to going through the process together helps them find a common ground.” LaToya makes sure that she and her staff engage their patients from a supportive community perspective too. “You have to break it down in a way that patients understand and feel comfortable with. If I’m a nurse or a doctor and I’m in my white coat talking down to someone, why would they want to come back… I’m going to talk to patients the same way I talk to my daughter, the same way I talked to my mom. We’re having a conversation.”
“When you come to participate in a clinical trial, you have our undivided attention. You’re not in here with 30 other patients in a waiting room. We allow two or three hours to devote to these visits just so people don’t feel rushed…”
Community-focused research sites like LaToya’s are rare in Chicago, especially in underserved areas like the Bronzeville neighborhood where her site is located. She acknowledges the powerhouse research institutions located in Chicago such as University of Chicago, Northwestern University, Loyola University Chicago, and University of Illinois Chicago. There are a lot of continually ongoing research projects at these institutions, but they’re not always accessible to the people that could benefit most. Having supported breast cancer research at University of Chicago previously, she highlights some of the challenges faced at these larger institutions: “It’s so hard to get there – and it’s not only a hassle to get to the hospital, but once you get to the buildings, the campus is so large. It’s like, ‘OK, I have to go here to meet the coordinator, then the coordinator takes me somewhere to see the doctor, and then I have to go over here for the pharmacy, over there for radiology, down another way for the labs.’” With sites like NEXT Innovative Clinical Research, everything is conducted in the same office and any specialty procedures are right down the same street. By focusing efforts more on each individual patient’s experience and building that peer-to-peer community, LaToya finds that patients are more comfortable participating in trials at her site. “When you come to participate in a clinical trial, you have our undivided attention. You’re not in here with 30 other patients in a waiting room. We allow two or three hours to devote to these visits just so people don’t feel rushed,” she highlights.
Even with such a well-engaged connection to patient populations in the community, LaToya shares that it can be challenging to get brought on as a study site. She highlights some of her experiences in searching for dermatology studies to support. “With dermatology, less than 10% of the dermatologists in the states are African American. But I have two of them on board and they’re eager to participate in trials! But so many dermatology trials don’t bring in patients with higher melanin skin colors – it’s like they (Sponsors) don’t do the work with those patients because they’re not sure how it’s going to go. But that’s the purpose of the trial,” she shares. Highlighting the underlying drive and necessity of diversifying trial participation, she continues to say “I want to know how many Black doctors they’re (Sponsors) working with that are able to bring the Black population into these studies so that in the future, we can say that for this Black patient with acne, this drug is going to work for them. Or for that Black patient with eczema, that treatment is going to work.”
“What I tell people all of the time is that even if the trial they’re participating in doesn’t directly end up helping them, it may be something that they’re feeding into that will help their kids or grandkids. Always think of the future. If it’s something like fibroids or endometriosis that a patient is dealing with, often her daughter might deal with the same thing. So her efforts in participating in a trial right now can help her future generations since so many conditions are likely to be passed down. You’ve really got to pay it forward.”
For more information on LaToya Hinton’s clinical research sites, click here!
To take a walkthrough of the NEXT Innovative Clinical Research Chicago site, click here!